For me, life is all about making and creating in every possible way, whether a product, an idea, or a connection with others. My passion for creativity knows no boundaries, and I'm always excited to embark on new creative journeys. I love doing so with experimenting and creative play and my surroundings embedded in my work.
Now, I'm on a mission to share my creativity and passion with the world. My journey has brought me to this point, and I couldn't be more excited to connect with others who appreciate the beauty of creativity or want to let creativity into their lives.
Thank you for being a part of my creative journey. Together, we'll make the world a more beautiful and inspiring place.
If you are interested in collaborating or have any inquiries about my work, please feel free to reach out. Whether you have a specific project in mind or just want to know more about my approach and techniques, I am always open to discussing new ideas and opportunities. Let's connect and explore the possibilities together.
<aside> <img src="/icons/thought-dialogue_pink.svg" alt="/icons/thought-dialogue_pink.svg" width="40px" /> For inquiries or bookings, please reach out via [email protected]
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Anna Berends van Loenen
From a young age, I was blessed with innate creativity and an entrepreneurial spirit. Yet, after completing high school, I chose the “sensible” path. My teachers doubted my artistic abilities, and those around me saw my creative pursuits as hobbies rather than a calling.
I entered the corporate world and, in 2010, founded my own company specializing in dental management consulting and personal development training. While I earned recognition as a top professional in my field, something vital was missing. I was living up to others’ expectations but felt no personal fulfillment. Eventually, this disconnect led to burnout.
Stepping away from my hectic career, I realized I had lost myself in the daily grind. Life wasn’t all bad, but the cost outweighed the rewards. I knew I needed to rediscover what made me truly happy. Selling my business was a pivotal step—it gave me the space to reflect, recharge, and reconnect with myself.
I revisited what brought me joy in my youth: creating. The moment I allowed myself to embrace my love for making, everything clicked. This was more than a choice; it was a necessity. Creativity became my mission—not only as a path to personal happiness but as a way to inspire others to welcome creativity into their own lives.
Today, I proudly call myself an artist, a “professional messmaker,” and a creative entrepreneur. My work is all about balancing structure and freedom. I provide accessible courses, clear steps, and playful exercises, creating a safe foundation for others to explore their own creativity. At the same time, I encourage stepping outside the lines, embracing curiosity, and making unexpected discoveries. Creativity, to me, is not a task—it’s an invitation to play, grow, and connect without judgment.
This approach is at the heart of everything I do, from my artwork to the courses I teach and the collaborations I embark on. Balancing calm with action, inspiration with exploration, and structure with spontaneity allows me to create spaces where others can find their creative spark.